Yummy Tummy: Today, Branding Isn’t Just About Great Taste
Not too long ago, running a restaurant followed a simple recipe:
Good food + good location + some ads = loyal customers.
But times have changed. Today, food branding feels more like a full-on food battle—where new competitors rise overnight through viral Instagram reels, Zomato reviews, and influencer collabs, giving even established brands a tough fight.
At Yummy Tummy, we know one thing for sure: Our flavor is strong, but now our brand game has to be stronger.
In the Desi Digital World, Everything Has Changed
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Over 60% of people now discover restaurants online—on Instagram, Google Maps, Zomato, or YouTube Shorts.
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85% of young Indians trust a stranger’s food review more than a traditional ad.
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Every second customer snaps a food pic before taking the first bite—and that one photo can shape your brand’s entire image.
So what does that mean for us?
Growth no longer comes just from good food.
Now, it comes from creating an experience—a mix of taste, stories, content, and emotion.
Yummy Tummy’s New Recipe for Growth
✅ Cook up Daily Content – Behind-the-scenes action, chef specials, customer reactions, plating videos—turn it all into engaging digital stories.
✅ Use Smart Digital Tools – QR code menus, smooth online ordering, converting PNG to JPG for posts, fixing dark mode UI—all help in giving a tech-savvy vibe.
✅ Local Flavor with City-Based Offers – Customize offers and content based on customer location and culture. Connect on a deeper level.
Today’s Restaurant Manager = Brand Influencer
In the past, managers ran the kitchen and took care of tables.
Today’s manager is also a:
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Content creator
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Data reader
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Brand builder
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And most importantly, a customer engagement expert
Yummy Tummy’s New Mantra: Serve Taste + Create Experience
As David Oswald once said:
“I cannot give you the formula for success, but I can give you the formula for failure: Try to please everybody.”
So, we’re not trying to please everyone.
We’re focusing on the real food lovers—the ones who crave street-style tandoori, get late-night biryani hunger pangs, and follow flavor with their hearts.
